Test bank for Research Methods for Business A Skill-Building Approach, 6th Edition by Uma Sekaran

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Research Methods for Business A Skill-Building Approach, 6th Edition by Uma Sekaran Test bank

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Test bank for Research Methods for Business A Skill-Building Approach, 6th Edition by Uma Sekaran

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Test bank for Research Methods for Business A Skill-Building Approach, 6th Edition by Uma Sekaran

Table of contents

1 Introduction to research

2 The scientific approach and alternative approaches to investigation

3 The broad problem area and defining the problem statement

4 The critical literature review

5 Theoretical framework and hypothesis development

6 Elements of research design

7 Data collection methods: Introduction and interviews

8 Data collection methods: Observation

9 Data collection methods: Questionnaires

10 Experimental designs

11 Measurement of variables: Operational definition

12 Measurement: Scaling, reliability, validity

13 Sampling

14 Quantitative data analysis

15 Quantitative data analysis: Hypothesis testing

16 Qualitative data analysis

17 The research report

 

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