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Test bank for Strategic Market Management, 10th Edition, David A. Aaker

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Test bank for Strategic Market Management, 10th Edition, David A. Aaker

Strategic Market Management, 10th Edition, David A. Aaker Test bank Questions
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Test bank for Strategic Market Management, 10th Edition, David A. Aaker

Table of contents

Chapter 1 – Strategic Market Management: An Overview
Chapter 2 – External and Customer Analysis
Chapter 3 – Competitor Analysis
Chapter 4 – Market/Submarket Analysis
Chapter 5 – Environmental Analysis and Strategic Uncertainty
Chapter 6- Internal Analysis
Chapter 7 – Creating Advantage, Synergy, and Strategic Philosophies
Chapter 8 – Alternative Value Propositions
Chapter 9—Building and Managing Brand Equity
Chapter 10—Toward a Strong Brand Relationship
Chapter 11—Energizing the Business
Chapter 12—Leveraging the Business
Chapter 13—Creating New Business
Chapter 14 – Global Strategies
Chapter 15—Setting Priorities for Businesses and Brands—The Exit, Milk, and Consolidate Options

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